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About us

Hello World!
We’d like to introduce ourselves.
We’re an all natural lip balm brand from New York City that believes in radical authenticity and cute shoes.
We were tired of lip balms that used tons of complicated chemicals that we couldn’t pronounce, and decided to create a line of fun and funky balms that were actually good for us and for good for the planet.
We were also tired of rummaging through our purses mumbling “Where’s my effin’ lip gloss?” over and over like a crazy person, so we packaged our balms into cute little charms that you can click on your purse or bag.
Here at Time2 we celebrate individuals.
We Play. We Grow. We Collide. We Shine. We own our quirks. We applaud our bodies. However you chose to love, however you chose to live, we’re with you. We are here to serve our shared planet with beauty, with bravery, with love.
TBH we pretty much just made lip balm we love and we hope you love it too.